OPEN is new Official Home of NFW16
We can now reveal that OPEN, at the heart of Norwich’s city centre, will be the new, official home for NFW16! The multipurpose venue, run by OPEN Youth Trust Charity, has confirmed its partnership support and all our core fashion shows will be housed within the vibrant and contemporary building located at the junction of London Street and Bank Plain. Read on for more information about how this partnership will help ensure NFW16 is bigger and better than ever…
Emma Harrowing, Chair of the NFW board, said: “OPEN is such an easily accessible location set right in the heart of the city. Previously the fashion shows used to move around different venues. While we’re extremely grateful for all the support given in the past, having an official home, where everyone knows where to come throughout the week, will help to attract even bigger crowds. It is also a fantastic venue which really reflects the character of NFW.”
NFW is designed to not only celebrate the city’s current fashion stars, but also to educate people about Norwich’s fashion and textile heritage. OPEN is a historic, Grade II listed building, which was once the Barclays regional headquarters. It has undergone its own designer transformation to create a contemporary events venue in which each room has been individually decorated, blending the historical elements seamlessly with modern styling.
Ann Tattam, Conference and Event Manager at OPEN, said: “We hosted the Retailers Show last year, and it was a great success on both sides. Our venue proved to be ideal for a runway fashion show and it also helped us to raise our own profile. It’s a fantastic opportunity to be involved in such a key event, which is now firmly established on the city’s cultural calendar, and it also fits well with our own core values. The OPEN Youth Trust was established to provide opportunities for young people in Norfolk, with the longer term aim of making a positive difference to their lives. NFW also aims to support, nurture and educate the city’s young, aspiring designers, and fashion contributors, by providing them with a platform to showcase their designs.”
Kerry Curl, Vintage Show coordinator and NFW board member, added: “To have OPEN as our official home means we will definitely be able to create a show-stopping week. We will have far more space and opportunities to include extra elements within the shows, such as pop-up boutiques and hair and beauty booths, which will really add to the overall experience.”
However, although OPEN is the official home, there are still opportunities for other local retailers and businesses to host their own instore events throughout the week as well.