Norwich Welcomes Dr Martens
Norwich is steeped in history and we certainly love our fashion, so what better name to make a home in The Fine City than Dr Martens? A truly iconic British brand and they certainly launched their Norwich store in style. With live music, free beer, mini bangers and mash (served with a good dollop of Coleman’s mustard, of course) the shop was packed with DM enthusiasts who kept the staff and the tills busy all night, and it’s not just any store, it’s the largest Dr Martens store in the UK!
With an array of styles and colours to choose from, it’s hard to say which seemed to be the favourites on the night, but purples seemed a popular choice along with the classic blacks and oxblood red. Twitter was full of #drmartensnorwich, both in the build up and on the night of the launch, and we’re pleased that the hashtag seems to be hanging around. Another hashtag you might have seen and want to know more about is #standforsomething which is all part of Dr Martens latest campaign to promote individuality – something that looking at feet around Norwich, is being embraced whole heartedly.
Just some of the looks we’ve seen with a pair of DMs include the footwear being teamed up with skinny jeans and cricket jumpers, tea dresses and forties hair, smart tailored suits, nineties style dresses, leggings and crop tops, jeans and hoodies, chinos and shirts… The combinations are endless, and people of Norwich we salute you for your style!
Find out more here about the #standforsomething Campaign
Watch the launch party video –
You can find the shiny new Dr Martens store on 23-25 Castle Street Norwich and you can see more of our pictures from the launch party over on the Norwich Fashion Week Facebook.
Welcome to Norwich Dr Martens!