NFW14 – The Designers Show Sponsored by Mercedes Benz
The third main show of Norwich Fashion Week 2014 saw local designers and students showcase clothing and millinery with designs inspired by the brief Over the Edge. The venue for this show was Epic Studios and like last year the show was live streamed enabling people to watch all over the world. Keeping very much in mind that Norwich Fashion Week are keen supporters of the city’s next generation of creatives, students of the Norwich City College media production company Zanas Media, opened the show with a fashion on film video created especially for this event.
First on to the catwalk was a collection by Madara Rozensteina, which were not only beautifully shaped pieces but instantly wearable. Stylishly on trend, the dresses introduced geometric shapes and pops of colour with bright yellows.
Brights were a key look in The Retailers Show and many of the designers also infused the catwalk with colour at this show too. Sophie Allen brought more yellow to the show’s fashions and interestingly had her models swap heels for flat jelly shoes. With local womenswear retailer Catfish announcing on Facebook recently that they are stocking Vivienne Westwood X Melissa jelly shoes, it seems like Sophie could be on to something.
In her second show of the week Betsy Hatter gave us headpieces that mixed delicate oriental patterns with bold coloured origami shapes. With dainty fasinator like bases , these styles were big in height but still offered wearable couture for those not shy at making a fashion statement.
Bringing the first of the men’s fashion to the catwalk was Aart and Lola, who styled their tie collection with crisp white shirts and various styles of trousers, which were possibly the models own, but the variety gave the collection even more of an individual feel (yet again eye catching socks got in on the catwalk action) With ties often being deemed as a bit formal, we thought this styling blew that theory out of the water and frankly we salute the tie look! With smart tailoring for women continuing to be a popular trend, we don’t think it will just be the chaps adding these designer ties to their wardrobe.
Hart’s collection brought texture and pattern to the show, with one of the stand out items being an oversized neck piece which could be described as a fusion between an on trend statement necklace and a fashionably historical take on the neck ruff.
The youngest designer to showcase individually was Hannah Smith. Aged 16, Hannah’s collection also explored texture with an emphasis on florals. Looking nothing short of wonderful as it swooshed down the catwalk in a way that certainly drew a few gasps, was this femininely delicate yet at the same time boldly tiered strapless dress.
Returning to The Designers Show once again was Marian Eve Williams, a designer who often works with silk and makes her own printed fabrics using natural dyes and a traditional printing technique using materials such as leaves and flowers. Her designs floated down the catwalk in dramatic fashion with the silky fabrics catching the studio lights, adding to the wow factor this collection brought with it.
Milliner Mandy Wright used the brief to create a black and white collection, some of which were structured and ready to wear, quite classic hats and fascinators whilst others were more artistically couture pieces that were worn either crown like or used to cover the face almost like a millinery inspired mask.
Norwich City College fashion label Cocoon appears to go from strength to strength proving that Norwich’s fashion students are absolutely ones to watch.
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For all NFW14 Photographs check out the Gallery